Drive a listen11/16/2023 This does come with the loss of interactivity outside of listener questions which are screened for the next show.ĭrive time programming is almost exclusively restricted to during the work week. With the rise of podcasting since the early 2000s, many morning shows also post their daily episodes online with now-superfluous news and traffic segments edited out, which are not restricted to drive time and can be listened to at a listener's leisure. In the United States, these are the time slots as defined by Nielsen Audio for audience measurement. afternoon drive times typically include 3–7 p.m. The exact times vary: morning drive times typically include 6–10 a.m. In the United States drive time consists of the morning hours when listeners wake up, get ready, and head to work or school, and the afternoon hours when they are heading home and before their evening meal. In circumstances where the phrase drive time may be ambiguous, the term home time may also be used for afternoon drive. In the United Kingdom and Australia, the term drive time is used almost exclusively to refer to the peak evening period (most commonly 16:00–19:00) the term used for the period of peak morning listening is breakfast, akin to the phrase breakfast television used for morning TV shows. Primary news radio stations are almost always local during this time period. For talk radio stations, drive time is characterized by regular news updates, as well as extremely frequent updates on traffic and weather forecasts to help commuters get to and from work. In the United States, popular national hosts who are associated with morning drive include Howard Stern, Ryan Seacrest and Steve Inskeep, while Sean Hannity is associated with afternoon drive on the East Coast.ĭrive time often includes a heavier run of traffic reports, for which many stations employ their own helicopters or hire a third-party traffic reporting service.įor popular music-oriented stations, morning drive-time is typically dominated by the " morning zoo" genre of radio program, with the afternoon portion is often given over to music (often in commercial-free blocks, especially in markets with long commute times) and light entertainment features. Mainstream stations employ high-status presenters for drive time shows. Drive time usually coincides with rush hour. Drive-time periods are when the number of radio listeners in this class is at its peak and, thus, commercial radio can generate the most revenue from advertising. JSTOR ( September 2014) ( Learn how and when to remove this template message)ĭrive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation.Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification.
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